Ad platforms can seem complicated at first, but the core concept is fairly simple. Essentially, they’re digital marketplaces where advertisers can acquire ad space and publishers provide theirs. Imagine a commodity exchange, but instead of shares, it’s ad impressions. When a user loads a website
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An advertising exchange is essentially a digital marketplace where publishers can provide their ad space to companies looking to connect with a wider audience. Think of it as a huge auction house for ads . Publishers – those who have sites with available ad slots – make these slots accessible for